About Us

Brand Concept:

Our team has been ever expending since 2006. We began with a couple of audio enthusiasts who want to provide that best quality custom earphone cables for audiophiles, both aesthetically and acoustically. As audiophiles ourselves, we understand what you are looking for in a premium cable like ours, and we keep that in mind and reflect those ideas in our designs. Extreme attention is given to every Beat Audio cable to ensure the one heart-racing experience with every connection you make. We want you not only to feel the beat in your music, but also feel the heartbeat of your soul.

 

Purity is not everything:

Firstly, you have to realize that you are buying an aftermarket upgrade IEM cable, and the purpose is to improve your listening experience. You are not buying jewelries, and definitely not buying silver or gold for the purpose of economic investment. Currently, a great portion of customers are using the purity of material as the sole factor in their purchase decisions. People like to see tags such as “99.9999999%” or “8N OFC”. Does that necessarily lead to good sound? No. In fact, there are many factors that play a role such as what sleeves are used, how the sleeves are applied, how each connection point is soldered, how are the threads braided, etc. Do we use crap material? Of course not. We believe everything is important, including the material used in each of our earphone cables.

Each type of material used in the threads have advantages and disadvantages, and we have done countless experiments to improve the material we use for a better and all-rounded sonic signature. For example, making high purity OCC cables is easy, but how to improve the sound of OCC by adding necessary elements is not because they are not readily available off the shelves. The end result would provide a superb copper sound without the disadvantages of the OCC material. That is just an example, and we play around with silvers too. We really want to make sure that you are buying high quality IEM cables to enjoy your music, not spending the money to buy the OCC or sterling silver inside the cable sleeves.

 

Why our cables are better:

  • We use material that sounds good, and not just looks good on paper.
  • Attention was paid to sleeves for noise reduction and tangle-free.
  • All of our connectors and plugs are custom made to ensure durability and quality.
  • Connectors are done by our specialized Low-Pressure-Liquid-Casting technique to reduce human error.
  • We have a special solder formula for ensuring lossless sound quality at all joints.
  • All cables have pre-pent ear guides instead of memory wires to ensure comfort and easy wear.